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May 8, 2026
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AJO - Scale the winner for recurring read-audience outbound email channel

  • May 8, 2026
  • 1 reply
  • 23 views

I have used the experiment feature quiet a lot for the e-mail channel in our different onboarding journey’s (batch audience, sending daily) and recurring sales journeys. However, I have to stop my journeys and duplicated them and then adjust them each time I want to scale a winner, as the great scale the winner feature is not supporting outbound marketing e-mails yet (only api-triggered). 

There is a huge potential in getting the feature for this type of channel, as I believe this must still be the largest channel for majority of companies? I really hope this can be considered for the roadmap. I’ve eagerly checked the release notes each month since we got to be beta testers of Experimentation Accelerator about a year ago.

 

Bonus: I’ve also just launch a test of the new Experiment feature inside the new Optimize node, to test different journey paths. My test is live now, but also doesn’t look like there a scale the winner feature for this one?


Thanks for all the work on experimentations non the less. This is the fun part of the job :-)


//Jonathan

1 reply

SatheeskannaK
Community Advisor
Community Advisor
May 19, 2026

@JonathanEd 

Last month update introduced the "scale the winner" feature for journeys triggered by audience qualification or events, though it remains unavailable for read audience-based journeys.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/optimize-activity/path-experimentation#scale-winner

Have you considered submitting an enhancement request to Adobe support to address this?

 

Thanks, Sathees