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Michael_Soprano
Michael_Soprano
Level 10
August 9, 2026
Solved

AJO reporting

  • August 9, 2026
  • 1 reply
  • 35 views

Is it possible to measure with AJO how much revenue particular email sendout generated?

  1. User opened email
  2. User went to web
  3. User bought something on a web

I do not thinks so because I do not see such a metric in AJO but I would like to confirm 

Best answer by SatheeskannaK

​@Michael_Soprano AJO alone is insufficient for this task, and you will require CJA to perform revenue attribution.

  • AJO alone provides open, click, and delivery metrics for each email sent.
  • AJO combined with CJA offers the revenue-attributed view you’re seeking. CJA can link AJO’s email engagement events with your web and commerce data (from AEP) to calculate conversions and revenue associated with a specific email send-out.

https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/attribution/overview

1 reply

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
August 10, 2026

​@Michael_Soprano AJO alone is insufficient for this task, and you will require CJA to perform revenue attribution.

  • AJO alone provides open, click, and delivery metrics for each email sent.
  • AJO combined with CJA offers the revenue-attributed view you’re seeking. CJA can link AJO’s email engagement events with your web and commerce data (from AEP) to calculate conversions and revenue associated with a specific email send-out.

https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/attribution/overview

Thanks, Sathees
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