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Michael_Soprano
Michael_Soprano
Level 10
Aug 9, 2026 11:50 AM UTC
Solved

AJO reporting

Is it possible to measure with AJO how much revenue particular email sendout generated?

  1. User opened email
  2. User went to web
  3. User bought something on a web

I do not thinks so because I do not see such a metric in AJO but I would like to confirm 

SatheeskannaK
SatheeskannaKAccepted solution
Adobe Champion, Community Advisor, UG Leader
Aug 10, 2026 2:52 AM UTC

​@Michael_Soprano AJO alone is insufficient for this task, and you will require CJA to perform revenue attribution.

  • AJO alone provides open, click, and delivery metrics for each email sent.
  • AJO combined with CJA offers the revenue-attributed view you’re seeking. CJA can link AJO’s email engagement events with your web and commerce data (from AEP) to calculate conversions and revenue associated with a specific email send-out.

https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/attribution/overview

Thanks, Sathees
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1 reply

SatheeskannaK
Adobe Champion, Community Advisor, UG Leader
SatheeskannaKAdobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
Aug 10, 2026 2:52 AM UTC

​@Michael_Soprano AJO alone is insufficient for this task, and you will require CJA to perform revenue attribution.

  • AJO alone provides open, click, and delivery metrics for each email sent.
  • AJO combined with CJA offers the revenue-attributed view you’re seeking. CJA can link AJO’s email engagement events with your web and commerce data (from AEP) to calculate conversions and revenue associated with a specific email send-out.

https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/attribution/overview

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Thanks, Sathees
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