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AJO Email report | CTR number not matching

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Recently we have launched our first journey with Email channel in AJO so when I see CTR its not showing proper result. Can you help with the formula which you use to calculate CTR in AJO. Src shot shared for your reference.

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SatheeskannaKAccepted solution

Adobe Champion, Community Advisor, UG Leader

@vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.

Thanks, Sathees

SatheeskannaK

Accepted solution

Adobe Champion, Community Advisor, UG Leader

@vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.

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Thanks, Sathees