AJO Email A/B Test

Question

Is it possible to create an A/B test within the body copy of an email within AJO? For example, if I want 50% of users to one line of copy and the remaining 50% of users a different line of copy, but want to set it up in a single email template is that possible?

SatheeskannaK · Accepted Answer

@yashpa2 You have a content experiment in AJO that you can use for the A/B test.

Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/content-experiment/content-experiment

RussLewisAdobe · Answer

In addition to the documentation shared, we also released content experimentation to be accessed via both a journey and a campaign. Release notes | Adobe Journey Optimizer

Sign up

Login with SSO

Login to the community

Login with SSO