AJO - CRM

Question

Hi all, one of my clients asking me the below questions and I wonder if you have any specific documentation in relation to the topics? Thanks,M

1) Understanding of how AJO will revolutionize the way we work with CRM, more precisely :

How does AJO better support the user journey of the "future", which is more personalized, real-time and generally relevant?
How can AJO take us to the next CRM level?

2) Brief introduction to the channels that AJO supports. How do you see AJO as a central customer journey management tool involving channels that are NOT part of the AJO?

MatteMa · Accepted Answer

Thanks @akshaaga , do you have anything specific related to AJO/CRM? Matteo

akshaaga · Answer

@mattema ,Adobe Journey Optimizer is an agile and scalable application for creating and delivering personalized, connected, and timely customer experiences across any app, device, or channel.Customer can go through - https://experienceleague.adobe.com/docs/journey-optimizer/using/get-started/get-started.html?lang=en to learn about the key capabilities and how they support the user journey.  Journey Optimizer supports email, push, and SMS Channels.

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