Adobe Summit 2024 | Adobe Journey Optimizer Lab - Analyze Adobe Journey Optimizer Communications with Customer Journey Analytics

Summit 2024 Registration: https://summit.adobe.com

Hands-on Lab: Analyze Adobe Journey Optimizer Communications with Customer Journey Analytics

After orchestrating customer experiences using Adobe Journey Optimizer, evaluate their impact with Customer Journey Analytics and gain an in-depth analysis of your data. CJA also connects the data with your other Adobe Experience Platform datasets. Together, CJA and AJO provide a data-driven framework to bring your marketing full circle from intervention to analysis to optimization and back to intervention.

In this hands-on lab:

• Explore customer behaviors within and beyond your journeys
• Use experimentation features to evaluate real lift
• Create dynamic audiences for data-driven retargeting

Session Schedule

Thursday, Mar 28 | 8:30 AM - 10:00 AM PDT

Speaker(s)

Full Schedule

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Q&A

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