Adobe Orchestrated Campaign: Out-of-the-Box Variant Reporting for Dynamic Content Blocks Description

Provide out-of-the-box reporting for individual conditional blocks rendered during personalization within OCM messages.

Why is this feature important to you Marketers heavily use Dynamic Content condition blocks to serve tailored experiences (e.g., showing Block A vs. Block B). Without native variant-level reporting, teams are forced to track distinct link URLs or redesign entire use cases as Content Experiments just to see how many users saw which block.

How would you like the feature to work The reporting UI should natively break down message exposure metrics by the specific dynamic content variants that were rendered for the audience.

Current Behaviour Reporting is strictly at the message or channel level, with no out-of-the-box reporting available for individual conditional blocks rendered during personalization