Adobe Orchestrated Campaign: Live Profile Lookup for Mid-Flight Consent Changes Description

Enable OCM to perform a live Unified Profile Service (UPS) lookup to check consent before every email send, rather than relying on a static batch snapshot.

Why is this feature important to you Strict compliance with privacy regulations demands that if a user denies consent mid-execution, they are immediately suppressed. Relying on workarounds like injecting wait periods and rebuilding audiences before every single channel send creates incredibly bloated and inefficient workflows.

How would you like the feature to work The engine should automatically verify current consent status via a live UPS ping immediately before executing any delivery node, identical to how an AJO Journey operates.

Current Behaviour OCM operates on a batch-oriented model using a "snapshot" taken at publication or run time; if a user denies consent while a campaign is mid-execution, they will still receive the scheduled emails