Adobe Orchestrated Campaign: Enable Relational Table Data Access in Email Targeting Rules

Description Allow practitioners to directly access and evaluate relational table data within the targeting rules of the AJO Orchestrated Campaign Module (OCM) Email Action, rather than restricting access exclusively to the Real-Time Customer Profile (UPS) store.

Why is this feature important to you Creating audiences purely as a workaround to access relational attributes clutters the system and adds unnecessary overhead. Practitioners need to leverage relational data directly for efficient email targeting without building redundant intermediary audiences to evaluate disconnected custom lookups.

How would you like the feature to work The targeting rules configuration UI within OCM Email Actions should expose linked relational XDM classes alongside UPS attributes, enabling direct rule evaluation natively based on relational data.

Current Behaviour Dynamic content targeting rules within the AJO OCM Email Action strictly support the Real-Time Customer Profile (UPS) store; relational table data is entirely unavailable