what's the reason that destination identities activate amount decreasing

Question

Our Facebook destination identities activate amount is facing decreasing as below, but we didn't change any FB destination config for segments config, and we can see there're still identities activate every hour. Then what's the reason it could be?

8.28:1,100,000
8.29:1,099,900
9.1:1,070,000
9.2:1,064,200

Parvesh_Parmar · Accepted Answer

Hi @mia-jm_wa , Identities activated: The total number of profile identities successfully activated to the selected destination. This metric includes identities that are created, updated, and removed from exported audiences.Feel free to check there: https://experienceleague.adobe.com/en/docs/experience-platform/dataflows/ui/monitor-destinations#dataflow-runs-for-streaming-destinationsKr,Parvesh

Parvesh_Parmar · Answer

Hello @mia-jm_wa ,Could you please clarify what type of audience and identity you are exporting to Facebook? Specifically, are you exporting an audience batch calculated  or a streaming (real-time based on API)?From what I can see, it appears that you are using a streaming-based audience to export to Facebook. This means that every hour, your audience is recalculated, and the active identity count may be changing based on audience qualification.I would recommend cross-checking to see if the number of people being excluded from the audience that is activated to Facebook matches the decrease in activated identities. This might help resolve the issue.Best regards,Parvesh

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