Unable to send custom events to Adobe Analytics using DTM rules

I've got an event based rule to track when a user signs up using a form. When I go to Adobe Analytics, the event doesn't show up. Ideally, I'd like to add a name to the custom event as well so that it'd show up as "Free User Registration" in Adobe Analytics.

 Am I missing something important in my setup? Is this something that will require JS to do? Below are two images with the current setup.