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siddev
Level 2
August 15, 2023
Solved

Track Google Maps API interactions/clicks in Adobe Analytics

Hi, 

I am trying to understand whether or not I can track clicks/interactions with a the Google Maps API. Specifically, I am looking at the JavaScript API.

 

Hopefully this is possible - does anyone have experience using data collection to capture click/interactions with this kind of element? We would be hoping to view these clicks in Adobe Analytics as an event or evar.

 

Thank you!

SSampsa
SSampsaAccepted solution
Level 4
February 26, 2025

Interesting challenge, it has been a while since I looked at the Map API, but I suspected it has a similar way of getting events as Youtube's API does.

Based on their documentation, you can listen to events and then build tracking on those event listeners: Data Layer  |  Maps JavaScript API  |  Google for Developers

As an overly simplified example (I use Adobe Tags in my example, but direct integrations with e.g. s.tl-function would work just as well):

map.data.addListener('click', function(event) {
  let customData = {};
  // Populate custom data here from Google's event-object, 
  // which allows assigning data directly to either Tags or Analytics call 
  // without having to go through setVar/getVar or having to set them in s-object
  _satellite.track('map click', customData);
});

I hope this helps 🙂

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2 replies

kautuk_sahni
Adobe Employee
kautuk_sahniAdobe Employee
Adobe Employee
February 26, 2025

@dhaneshsh2 @_andy_ @ssampsa @itsme_ssj @dwright-adobe @john_man @abhinavbalooni @subeaep @meitmedia @jennifer_andrews Would appreciate it if you could check out this question and share any insights you might have!

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Kautuk Sahni
SSampsa
SSampsaAccepted solution
Level 4
February 26, 2025

Interesting challenge, it has been a while since I looked at the Map API, but I suspected it has a similar way of getting events as Youtube's API does.

Based on their documentation, you can listen to events and then build tracking on those event listeners: Data Layer  |  Maps JavaScript API  |  Google for Developers

As an overly simplified example (I use Adobe Tags in my example, but direct integrations with e.g. s.tl-function would work just as well):

map.data.addListener('click', function(event) {
  let customData = {};
  // Populate custom data here from Google's event-object, 
  // which allows assigning data directly to either Tags or Analytics call 
  // without having to go through setVar/getVar or having to set them in s-object
  _satellite.track('map click', customData);
});

I hope this helps 🙂

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