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analytics101
analytics101
Level 2
June 27, 2018
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toLowercase in DTM

  • June 27, 2018
  • 1 reply
  • 1232 views

How long does it take to convert Uppercase data stored in a prop to a lowercase value in some other evar or list variable. Have implemented tolowercase in DTM

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    Best answer by jantzen_b

    DTM doesn't natively contain a toLowercase function. Thankfully, JavaScript does, and it can be implemented fairly easily. As far as how long it takes, it should be almost instantly.

    If you have data on the page you are sending via DTM you can simply use a data element to grab that data and send it through Javascript's toLowercase function. For example, if you wanted to use lowercase page names you could create a data element with the following code:

    document.title.toLowerCase()

    This data element would retrieve the page title and convert it to all lowercase and store the value in your data element. You could then reference that data element in your rules using the data element picker or the % syntax.

    1 reply

    jantzen_b
    Adobe Employee
    jantzen_bAdobe EmployeeAccepted solution
    Adobe Employee
    July 9, 2018

    DTM doesn't natively contain a toLowercase function. Thankfully, JavaScript does, and it can be implemented fairly easily. As far as how long it takes, it should be almost instantly.

    If you have data on the page you are sending via DTM you can simply use a data element to grab that data and send it through Javascript's toLowercase function. For example, if you wanted to use lowercase page names you could create a data element with the following code:

    document.title.toLowerCase()

    This data element would retrieve the page title and convert it to all lowercase and store the value in your data element. You could then reference that data element in your rules using the data element picker or the % syntax.

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