The floodlight (Google tag) is not firing correctly for all models | Community
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ExO_Spain
Level 2
May 23, 2024
Solved

The floodlight (Google tag) is not firing correctly for all models

  • May 23, 2024
  • 1 reply
  • 1543 views

Hi, I would like to know what could be causing the floodlights not to launch correctly. I give a bit of context:

 

We have implemented a series of floodlights on the client website which should be triggered every time the car configurator is finished. However, we have been told that the data received compared to the data observed in Adobe Analytics differs by more than three times the observed data. Could it be that they are not being launched correctly for the different models? How would I know if the configuration is wrong and how do I fix it if that is the case? The Adobe tag may be double-counting and could be the reason for the data discrepancy?

 

Thank you

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Best answer by Ankit_Chaudhary

@exo_spain  As you have mentioned in the question there might be chance that adobe events are getting fired twice.

If the configuration is correct in adobe launch I would recommend check the events using a debugging tool like omnibug as it can help you visualize both adobe and floodlight tags at the same place.

1 reply

Ankit_Chaudhary
Community Advisor
Ankit_ChaudharyCommunity Advisor
Community Advisor
May 25, 2024

Hi @exo_spain 

 

could you provide some more context on how you're configuring the floodlight tags/pixels, are you using custom or direct call event?

    E
    ExO_SpainAuthor
    Level 2
    May 30, 2024

    Hi @ankit_chaudhary 

     

    The situation is as follows:

    Customer has reported us a data problem, where they say that the number of adobe events is double the number of floodlights. After some investigation on our part, we have observed that the configuration of both Adobe and floodlights is correct, but they are still observing this data discrepancy. And really, we don't know where to go from here to correct it. Any suggestions?

     

    Thank you

      Ankit_Chaudhary
      Community Advisor
      Ankit_ChaudharyCommunity AdvisorAccepted solution
      Community Advisor
      May 30, 2024

      @exo_spain  As you have mentioned in the question there might be chance that adobe events are getting fired twice.

      If the configuration is correct in adobe launch I would recommend check the events using a debugging tool like omnibug as it can help you visualize both adobe and floodlight tags at the same place.

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