Sending only anonymous users to Google ADS or DV360 (only ECID) | Community
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Michael_Soprano
Level 10
December 11, 2024
Question

Sending only anonymous users to Google ADS or DV360 (only ECID)

  • December 11, 2024
  • 2 replies
  • 726 views

Is it possible to send to Google destinations only anonymous users (I have got only their ECID)?

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2 replies

Level 2
December 11, 2024

Hi @michael_soprano,
You can create an Audience with below rules.

  • ECID exists.
  • KnownCustomerID(GUID/CRMID Etc.) doesn't exist.

Then activate the audience using Google Ads or Google Display & Video 360 Connector from Destination Catalog.

Let me know if you face any issue.

Thanks,
Abinash

kautuk_sahni
Community Manager
Community Manager
December 12, 2024

@bjoern__koth @davidross91 @ssj @danny-miller @jayakrishnaaparthasarathy @asheesh_pandey @vinodkomiri @supratim320 @subeaep @jennifer_andrews Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

Kautuk Sahni