Segment condition for most recent transaction in a particular folio/product

Question

Facing challenge in creating segment to fetch all the customer who has purchased 'x' product in their last purchase(event/transaction) or most recent purchase. there is no explicit function is available for most recent like others (eg. withing, in last, custom date, rolling range, before etc.) in segment builder canvas. Is there any way to solve the use case with segments in AEP.

ssj · Accepted Answer

please check the below link which explains about sequential segment.

https://experienceleague.adobe.com/docs/platform-learn/tutorials/audiences/create-sequential-audiences.html?lang=en

In your case you can give condition as like event with "x" product purchase and a sequential condition saying there is no product purchase event later.

birthariya · Answer

Hi, you can create a Sequential Event condition where you look for 'Product purchase' in 1st event and followed by an Exclude Event with the same condition.

This blog might help you as well: https://blog.developer.adobe.com/how-to-capture-latest-experience-event-in-adobe-experience-platform-and-learn-dynamic-segmentation-4cea352b2262

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