Question around Data Cleansing etc

Question

I am preparing a demo. I was asked about such a things to consider:

Question:	CDP functionality:
The CDP analyzes data quality and flags missing, incorrect, and non-standard data.	Data is checked on a Schema level. If its not in a required structure then the record is
Missing data is identified, and the system can complete it using external sources or predefined rules.	No functionality. If it comes from the web then it should be partially validated on the front-end
The CDP detects invalid email addresses, incorrectly formatted phone numbers, and conflicting customer records.	No functionality. Maybe Fuzzy Match using Data Distiller?
After the cleansing process is completed, a report is generated to demonstrate the improvement in data quality.	No functionality.

How would you tackle such a questions?

Asheesh_Pandey · Answer

@michael_soprano Thanks for sharing. I think, you can use your demo to clarify what AEP/RTCDP does and does not do out-of-the-box for data quality and cleansing. Can share any workaround and may choose compare limitations with other CDP providers.

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