People service - Audience Library - TTL of audiences | Community
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Marcin_Czeczko
Marcin_Czeczko
Level 2
May 16, 2019
Solved

People service - Audience Library - TTL of audiences

  • May 16, 2019
  • 1 reply
  • 4917 views

Hi,

I'm struggling to find the information what's the TTL of Audiences created in People service. By TTL I mean how long a given visitor has Audience membership once he/she falls into it.

Segments created in AAM, has a pretty clear definition of it, and TTL can be controlled on traits level. But I'm not sure how it works for Experience cloud audiences. Does it have some default expiration ?

Thanks

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Best answer by Rachit_sachdev_01

Hi Marcin,

Audience library created audiences get collected in Audience manager as well with the rules created as Traits.

These Traits have by default TTL of 120 days.

You can change the TTL of the trait in AAM for the account.

Best,

Rachit Sachdev

1 reply

Rachit_sachdev_01
Rachit_sachdev_01Accepted solution
Level 2
May 16, 2019

Hi Marcin,

Audience library created audiences get collected in Audience manager as well with the rules created as Traits.

These Traits have by default TTL of 120 days.

You can change the TTL of the trait in AAM for the account.

Best,

Rachit Sachdev

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