Opt-in attribute - Best practice | Adobe Higher Education
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Md__AjazAn
Level 3
December 1, 2023
Besvarat

Opt-in attribute - Best practice

  • December 1, 2023
  • 2 svar
  • 1101 visningar

Is there any guidance, best practice from Adobe/AEP around out-in attribute to be sent to Destinations meant for customer marketing perspective via email, text, etc?

 

I believe there is no mandate to send the Opt-in attribute to Destinations. The Segment(s) selected for the Destination(s) should have the appropriate rules to filter out the opt-in = FALSE customers/audience.

 

Suggestions?

Det här ämnet har stängts för svar.
Bästa svar av abhinavbalooni

@md__ajazan Ohkk. Yup. There is no need to send opt-in attribute to a destination if it has been catered to in a segment upstream before sending to the destination.

 

 

2 svar

abhinavbalooni
Community Advisor
abhinavbalooniCommunity Advisor
Community Advisor
December 1, 2023

Hey @md__ajazan 

 

Consent and data governance is much more detailed in AEP. What you are taking into account is a blanket consent to activate data to a destination. But since AEP brings in varied kinds of data about a user into the platform, it is much more complex to set standards around what can and cannot be used to define a segment and activate it. To manage such scenarios, there is a complete DULE governance framework. You can read up more here in a very good series of blogs from @danny-miller : https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-blogs/getting-started-with-data-governance-amp-the-dule-framework-in/ba-p/579337

 

Hope the above helps to give some perspective to it.

 

Cheers.

    M
    Md__AjazAnSkribent
    Level 3
    December 1, 2023

    Hey,

    I guess you misunderstood my query. My query is about attributes exported to a destination.

     

    Example:

    Option A - 

    FName, LName, Email, Opt-in

     

    Option B -

    FName, LName, Email (No Opt-In attribute to Dest which is already used in the Segment rules to filter out the customers who did not Opt-In)

      abhinavbalooni
      Community Advisor
      abhinavbalooniCommunity AdvisorSvar
      Community Advisor
      December 1, 2023

      @md__ajazan Ohkk. Yup. There is no need to send opt-in attribute to a destination if it has been catered to in a segment upstream before sending to the destination.

       

       

        NimashaJain
        Adobe Employee
        NimashaJainAdobe Employee
        Adobe Employee
        January 19, 2024

        @md__ajazan Did you find the suggested solutions helpful? It would be great if you can  mark the answer as correct for posterity. If you have found out solution yourself, share it with wider audience in the community.

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