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R
RohitGangishetty1
Level 2
March 31, 2024
Solved

Modify, Deactivate Audience/Segments

  • March 31, 2024
  • 1 reply
  • 2559 views

Hi Team,

 

I am new to RTCDP and trying to understand:

- Can we modify an audience after activating to a destination? Will the system allow this operation? If so, what will be the implications on campaigns using the audiences? I think, I could do it in a dev setup, but looking for situations once it is in prod.

- Is there a way to deactivate or archive an audience, instead of deleting it?

 

Did not find relevant material on this in the documentation, kindly help me understand and also provide links to the right content, if there is any. Not sure if I missing anything here.

 

Regards,

Rohit

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    Best answer by Kumar29917170hcyp

    Hi @rohitgangishetty1,

    You can Edit an audience to change the audience criteria even after it is activated to a destination.

    If the Audience is a Streaming or an Edge audience, the system will right away starts qualifying/disqualifying the profiles on the updated criteria.

    If the Audience is a Batch audience, it will continue to qualify/disqualify profiles as per previous criteria till the next time the System Segmentation job runs (runs 1 daily).

    Deactivate audiences- As of today, you can’t disable an Audience once created. One thing you can do is, you can remove the attached destination from the audience. This way it will continue to evaluate audience but will not activate qualified profiles to any destination. And store these audiences in separate folder to identify all such audiences.

    Regards,

    Kumar Saurabh

    1 reply

    K
    Adobe Employee
    Kumar29917170hcypAdobe EmployeeAccepted solution
    Adobe Employee
    April 1, 2024

    Hi @rohitgangishetty1,

    You can Edit an audience to change the audience criteria even after it is activated to a destination.

    If the Audience is a Streaming or an Edge audience, the system will right away starts qualifying/disqualifying the profiles on the updated criteria.

    If the Audience is a Batch audience, it will continue to qualify/disqualify profiles as per previous criteria till the next time the System Segmentation job runs (runs 1 daily).

    Deactivate audiences- As of today, you can’t disable an Audience once created. One thing you can do is, you can remove the attached destination from the audience. This way it will continue to evaluate audience but will not activate qualified profiles to any destination. And store these audiences in separate folder to identify all such audiences.

    Regards,

    Kumar Saurabh

    R
    RohitGangishetty1Author
    Level 2
    April 2, 2024

    Hi Saurabh, Thank you for the inputs. Can you help me understand if there is a way to pause the audience evaluation as well?

      K
      Adobe Employee
      Kumar29917170hcypAdobe Employee
      Adobe Employee
      April 2, 2024

      Hi @rohitgangishetty1 ,

      We can disable the Audience Evaluation for all or no audience.

      Unfortunately, the option to enable/disable individual Audience is not available.

       

      Thanks!

       

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