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Supratim_Sarkar
Level 1
March 10, 2026
Question

Marketo email reference in AEP

  • March 10, 2026
  • 1 reply
  • 33 views

Hi all,

We are using AEP B2B and Marketo as marketing automation which sends out the emails. We have the marketo person, marketo activity etc as AEP data source.

We are receiving every click/ open etc events in the marketo activity source. Now we need to find the content which generated the marketo event.

 

Can someone please shed some light on this, I am not able to find any column related to parameter and not sure if I am missing something here

1 reply

SG14_97
SG14_97
Level 3
March 10, 2026

Hi ​@Supratim_Sarkar ,

Can you check if you are able to infer the information from - directMarketing.mailingKey (ID) , directMarketing.mailingName (Asset Name) from the Activity B2B import.

Regards,
Sayantan

S
Supratim_SarkarAuthor
Level 1
March 10, 2026

directMarketing.mailingName reflects the program name.campaign name. However, I am looking for some id that will hold to the reference of the email template so I can trace it back from AEP. Is there anything related to it?

SG14_97
SG14_97
Level 3
March 16, 2026

Hi ​@Supratim_Sarkar ,

I don’t think you can have this association directly available. However probably one idea is to use the Marketo Email Asset API and Smart Campaign API to get this information, you can use the Email Asset endpoint to get Email Metadata (including program id) and connect it with Smart Campaign endpoint to have the Program and Campaign association.

This can be done in Adobe IO via a scheduled (CRON based) and then you can send this to an AEP dataset as a lookup information or use data distiller to create a derived dataset. You can also use AWS or any other integrated platform to achieve the same way of routing this information towards AEP post processing.

References - Marketo Asset API (Email and Smart Campaign), Scheduling Cron Jobs with Alarms.

Regards,
Sayantan

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