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Is Customer AI & Look alike audiences an add-on? License question
Customer has to buy add-on in order to have Customer AI & Look alike audiences?
These are bought in packages as explained below?
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As far as I understand,
Yes, both Customer AI and Look-Alike Audiences in Adobe Experience Platform (AEP) are licensed add-ons they are not included by default in the standard AEP license.
Customer AI
Purpose: Predicts customer behavior (e.g., likelihood to churn or convert) using machine learning.
Licensing: Requires a separate Customer AI license.
Can follow below link to get better details
https://helpx.adobe.com/in/legal/product-descriptions/intelligent-services.html#:~:text=Customer%20AI%20Underlying%20AEP%20Services,Service%20that%20Customer%20has%20licensed.
Look-Alike Audiences
Purpose: Finds new profiles that are similar to an existing audience (based on behavior or attributes).
Licensing: This is also a licensed add-on.
How to Check Licensing in the AEP UI:
Go to Admin > Licenses Usage (if you have Admin access) and find Lookalike audiences , in the Matric section
Also, if you have the access already you can directly seek the features for in AEP:
Customer AI - Services > Customer AI
Look-Alike Audiences - Audiences > Look-Alike Audiences
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