Adobe Experience Platform

Authors: Raminder Singh, Praneeth Palevela, Manjeet Singh Nagi, Prithwiraj Gupta and Pratul Kumar ChakravartyIn today's fast-paced automotive market, data is constantly streaming in from every direction—dealership visits, online inquiries, test-drive bookings, and much more. However this abundance of information can become a liability if duplicates run rampant. This blog delves into the details of a real-time data deduplication solution for Data Ingestion to Adobe Experience Platform(AEP) which can help organizations maintain trustworthy and high-quality data without manual intervention.Our goal here isn’t just to lay out the technical roadmap, but to highlight how real-world challenges—like ballooning data sets and time-sensitive marketing decisions—can be tackled through a well-orchestrated data pipeline. We believe that having reliable, deduplicated data in near real time is instrumental for personalized experiences.Our problem statement is with one of the Automotive Indus

In the age of data-driven decision-making, the ability to quickly analyze and act upon customer data is not just an advantage; it's a necessity. BI tools such as Power BI help businesses visualize and interpret their data, while Adobe Real-Time Customer Data Platform (CDP) has transformed the management and activation of customer information. However, the real magic happens when these two powerhouses are directly integrated. This integration, coupled with the capability to author additional insights data models directly within the Adobe Real-Time CDP using Data Distiller, is not just beneficial—it's critical.The Value of Direct IntegrationImmediate Access to Data: Direct integration between Power BI and Adobe Real-Time CDP eliminates delays inherent in transferring data between systems. This immediacy allows businesses to react to customer behaviors and market trends, making decisions that are both timely and informed.Reduced Complexity: By streamlining the data pipeline, direct integr

Embedding  Audio into Multi-Page PDF I run a small Educational Non-Profit for Kids, and we are trying to embed audio into a PDF. Has anyone successfully embedded audio into a multi-page PDF? I’m looking to have the audio begin when Page 4 is opened and have it just play linearly to the end. It’s 24 minutes long, and there’s a chime in the track to cue the reader to turn the page. I’m looking for something that’s very compatible with all devices, like PDFs are. Adobe Acrobat Pro is supposed to be able to do it, (with pretty restrictive audio file size limits), but we haven’t had success with that yet.  We’d sure would appreciate any tips/suggestions-please let us know! Thanks,Philiphttp://frogtowncentral.org

I often hear from customers saying that, "data layer does not load properly because of which I am losing out some data", "dataLayer is making my website heavy", "a lot of development efforts required to implement data layer" Well, What If I tell you that, you can create your data layer and implement on your website through Adobe Launch, no need to separately deploy it in the website source code. Adobe Client Data Layer extension in Adobe Launch helps for doing the same Introduction: This Extension provides Event, Action, and Data Element Types needed to leverage the Adobe Client Data Layer on your site. It should be used to consume data from the ACDL, and use that data for Analytics, Target, segmentation, and other marketing purposes. Prerequisites: Admin access to Adobe Launch Website on which you want to implement it Implementation Steps: Create a web property in Adobe Launch Install Adobe Client Data Layer extension. 3. Click on configure, although you do not have to make an

 In the ever-evolving landscape of customer experience management, businesses often face the challenge of performing intricate calculations on event data to extract meaningful insights. One such scenario our customer wants was determining the average booking price of a customer over the last 10 years. While the concept of calculating an average may seem straightforward, our clients present us with a unique and challenging interpretation.Challenges:Unique Average Calculation:Calculating the average involves more than just dividing the sum of prices by the total number of bookings. Instead, it requires dividing the sum of prices by the number of unique years in which bookings were made. For instance, if a customer made 3 bookings in 2021 and 7 in 2022, the average should be calculated by dividing the sum of prices by 2 (the number of unique years).Data Deduplication:The same booking ID can be updated multiple times. For example, a customer might initially book a service for $1000 an

Dear AEP Community, Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform.That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for March 2025, designed to help you resolve common challenges swiftly and effectively. Our Top KCS Articles are your shortcut to: Quickly identifying and resolving recurring issues.Accessing expert insights and best practices for AEP.Streamlining your troubleshooting process for maximum productivity.Empowering yourself with the knowledge to tackle any AEP-related problem head-on. Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating highly personalized digital experiences with AEP. Start supercharging your problem-solving skills today by exploring our&nbs

Originally airing on 27 February 2025, our experts discussed how AI Assistant can unlock valuable operational insights, boosting productivity and redefining work in Adobe Experience Platform and its platform-based applications. You can view the replay from the episode page and find additional recourse commented on during the live event: Unlocking operational insights with AI Assistant in Adobe Experience Platform Use this thread to ask our experts additional questions related to the Experience League LIVE session. Thanks and we hope to hear from you!

Today, we will discuss one of the most vial parts of setting up your data collection for Adobe App Services: the datastreams. Now, imagine this: your organization has recently started using Adobe Analytics and you want to set up your data collection so that you can start generating reports. You excitedly sign into your Adobe Account, go to your Experience Dashboard, and click on the Data Collection service. However, now you are stuck on the Home Page and don't know what to do next. What should you do first and how do you navigate this service? One tool required to setup is the datastream.  Before we delve into datastreams, we should do a quick high-level overview of how data arrives to the stream in the first place. Your organization is probably leveraging a data layer (often called digitalData) to surface page attributes and a tag manager like Adobe Tags to load the Web SDK library. When an event is triggered (likely a sendEvent() command), the recorded data is sent to the E

Authors: Pranay Kumar and Douglas Paton In this post, we continue our look at Adobe Experience Platform Pipeline. In the first two parts of this series, we looked at in-flight processing in Pipeline, as well as how we used Kafka to create Pipeline. This time, we look at modern CI/CD practices adopted by Adobe Experience Platform Pipeline including our choice of implementation, and how they've helped us so far. We also look at how automation has helped streamline the entire process. Adobe Experience Platform Pipeline is the messaging bus that uses Kafka to connect solutions. It provides geographically distributed managed Kafka clusters with an HTTP API wrapper. It serves over a dozen different locations, some with multiple clusters, and enables us to route data from one to another based on certain rules and topic metadata. These geo-locations are a heterogeneous mix of infrastructure, including AWS, Azure, and our own private data centers. These systems are made up of virtual machines,

In today's data-driven world, efficiently activating datasets is crucial for maximizing business value. Whether it's AI/ML model training, enterprise reporting, or providing a 360-degree view of your customer, Data Distiller in Adobe Experience Platform (AEP) plays a pivotal role in transforming raw data into structured, actionable insights.Data Distiller allows you to convert raw datasets into derived datasets that are pre-processed, enriched, and ready for immediate use. This process reduces complexity and significantly enhances the performance of data analysis and model training. By structuring data into a star schema, which includes both fact tables (like sales, revenue) and lookup tables (such as customer demographics), businesses can seamlessly leverage pre-aggregated, optimized data for real-time insights.Key Benefits of Data DistillerPre-Processed and Ready for Use: Derived datasets have undergone thorough processing, such as data normalization and feature engineering, ensuring

Join us for an exclusive live session with Adobe product experts to discover how AI Assistant can unlock valuable operational insights, boosting productivity and redefining work in Adobe Experience Platform and its platform-based applications. In this session, you’ll explore: how AI Assistant enhances team efficiency and performance across various industries, how teams across the organization, from marketing operations to data engineers and architects, can leverage operational insights through AI Assistant, and the latest innovations and capabilities of AI Assistant that will drive productivity and redefine workflows in Adobe Experience Platform-based applications. Can’t attend? No worries—register anyway, and we’ll send you the recording! Register here: https://engage.adobe.com/ExpLeagueLive-250227.html 

Dear AEP Community, Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform.That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for February 2025, designed to help you resolve common challenges swiftly and effectively. Our Top KCS Articles are your shortcut to: Quickly identifying and resolving recurring issues.Accessing expert insights and best practices for AEP.Streamlining your troubleshooting process for maximum productivity.Empowering yourself with the knowledge to tackle any AEP-related problem head-on. Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating highly personalized digital experiences with AEP. Start supercharging your problem-solving skills today by exploring our&

IntroductionData Distiller is a powerful Adobe Experience Platform offering that enables post-ingestion data exploration, processing, and transformation. The Overview Homepage is designed to provide users with quick access to essential resources and insights.  Key Features of the Overview Homepage1. Quick-Access Product ShortcutsThe homepage offers effortless navigation with prominently displayed shortcuts for:Creating SQL queriesExploring use casesAccessing key functionalitiesLearning more about Data Distiller2. Comprehensive Details On Use Case CategoriesUsers can discover primary use cases, including:Data ExplorationDerived Datasets for Platform based appsAI/ML PipelinesSQL InsightsEach category is linked to detailed documentation for comprehensive understanding.3. Distiller AcceleratorsPre-built Templates for following:Advanced Audience OverlapAudience ComparisonAudience TrendsAudience Identity OverlapsCurate your own data templates4. Key Usage MetricsMonitor your platfor

 Check out this article that highlights the Adobe Certification Exam Prep Portal that just launched to help you in your efforts to prepare you for your future expert-level certification exams. See the list of free practice tests that are now available to you Learn how to access the Adobe Certification Exam Prep Portal Access your free coaching report on every practice test you take  Full article here Adobe Certification Exam Prep Portal  Q&A Please use this thread for any questions. 

Use this thread to ask any questions related to the Experience League LIVE session titled, "Are you ready to level up your mobile analytics app? " Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

I'm trying to find someone ASAP to help me get up to speed on using the ACDL and to get the data into Tags/XDM. I have experience with populating XDM using update variable and data elements etc. but I need to understand better how to create and consume and map the data in Tags, when using an EDDL. The below video would have been perfect if he spent more time showing how everything was setup and mapped etc. https://experienceleague.adobe.com/en/docs/events/adobe-developers-live-recordings/2021/oct2021/adobe-client-data-layerI have the basics down and I've watched a ton of videos and read documentation, but I still have some holes in my knowledge and need to have a few hours with someone that has this experience. Can anyone recommend someone to me. I need this help!!!! Thanks!

Authors: @sanantharaman  @lycos_arun @1387974 Reviewers: @huongvu @rachel_hanessia @yunyaoli The technology landscape has continuously evolved, reshaping how brands engage with their customers. One of the most exciting frontiers in this transformation is the application of Generative AI in Customer Success. Through our conversations with customers using Adobe Experience Platform, a few recurring needs became clear: Accelerating the implementation of use cases from customer acquisition to customer retention Driving greater efficiency in implementing their customer experience workflows Democratizing the expertise and access to specialized information to help marketers realize value more easily With these insights in mind, we set out on a mission to enhance customer support in Adobe Experience Platform applications- leveraging conversational AI to create a smarter, more seamless support experience. Elevating Digital Tra

We are excited to announce the Adobe Experience Platfrom Member of the Year for 2024! A big congratulations to this year’s winner: @abhinavbalooni! Abhinav has shown exceptional commitment to the Adobe Experience Platform Community, helping others with his expertise, fostering discussions, and sharing valuable feedback. His contributions have greatly enriched the community and inspired others to get involved. Your work has significantly impacted countless learners, empowering them to grow in their understanding of our products. Thanks to your efforts, new members are not only learning faster but also feel encouraged to participate more actively. As we step into FY25, we encourage Abhinav and all community members to keep the momentum going. Let’s work together to make the community even stronger by sharing knowledge, engaging with peers, and inspiring one another to grow. Thank you, Abhinav, for your incredible contributions, and congratulations on this well-deserv

We’re excited to invite you to participate in a unique opportunity to shape the future of RTCDP and our customer programs. We’re looking for IT professionals, Data Engineers, Technical Marketers, Product owners, or any practitioners who are daily users of RTCDP. Our goal is to understand the challenges you are currently facing with the tools and features, learn how you define value to deliver a better experience, and identify opportunities for peer-to-peer connections. If you are interested, please sign up here- https://survey.adobe.com/jfe/form/SV_00qE3VK1wAGcMmy

In the fast-evolving landscape of digital solutions, businesses are increasingly seeking integrated platforms that can drive efficiency, enhance data-driven decision-making, and improve customer experiences. Adobe Workfront Fusion, when combined with Adobe Experience Platform (AEP), provides a cohesive solution that empowers organizations to optimize their operations and achieve these goals. Below, we explore how leveraging these technologies together can deliver significant value to clients, with a focus on some impactful use cases.1. Automating Workflow Based on Data Insights:One of the most powerful aspects of integrating Workfront Fusion with AEP is the ability to automate workflows based on insights derived from data analytics. AEP allows organizations to collect and analyze vast amounts of data from various sources. By feeding this data into Workfront Fusion, businesses can set up trigger-based automations. For instance, in a marketing scenario, if AEP identifies a surge in websi

Dear AEP Community, Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform.That's why we're excited, in this new year, to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for January 2025, designed to help you resolve common challenges swiftly and effectively. Our Top KCS Articles are your shortcut to: Quickly identifying and resolving recurring issues.Accessing expert insights and best practices for AEP.Streamlining your troubleshooting process for maximum productivity.Empowering yourself with the knowledge to tackle any AEP-related problem head-on. Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating highly personalized digital experiences with AEP. Start supercharging your problem-solving skills today

As a marketer, your goal is to create impactful campaigns that boost sales and reach the right customers. To do that effectively, you need to stay up to date on the latest tools and features that can give you an edge.  Every week, new features and capabilities roll out in Adobe Experience Platform (AEP) and its applications. Figuring out which ones matter to your work and how to use them can feel like a full-time job. You’ve probably tried it all—bookmarking release notes for later, attending webinars, or asking colleagues and consultants for help. These methods are time-consuming and expensive, and sometimes you never get to them. So, how do you stay on top of it all without getting overwhelmed? That’s where AI Assistant in Adobe Experience Platform comes in. “Something I really have been liking is discovering and learning new features through the AI Assistant. I recently found out about Content Cards and Content Accelerator in Adobe Journey Optimizer in a conversation

Use this thread to ask any questions related to the Migrate Adobe Analytics to Web SDK using Tags tutorial on Experience League. Experts are monitoring this thread to ensure your questions are answered.

   The Adobe Certification Program seeks business practitioners to beta test the new Real-Time CDP Business Practitioner Professional Certification exam. Apply now to try it out before it’s generally released. Beginners welcome for this professional level exam! Read more about how you can earn the certification for at no cost, if you pass the exam. Learn more and apply for the beta. This exam is designed for a marketing specialist with 6-12 months of experience creating and activating audiences in Real-Time CDP environments. The candidate has knowledge of business objectives and KPIs, familiarity with digital marketing technology stacks and various platform integrations, and an understanding of data flows (ID types, ID syncs, audiences, segments, data models). Typically, these are individuals in roles such as:Campaign ManagerData AnalystCampaign Marketing AnalystBusiness AnalystMarketing Analyst CDP ConsultantMarketing ManagerConversion/Opti

Step-by-step guide for using Adobe Experience Platform Log in to Adobe Experience Platform: Go to https://experiencecloud.adobe.com/ and log in to your Adobe Experience Platform account. Navigate to the platform: Once you're logged in, you'll be taken to the Experience Platform home page. From here, you can access all of the tools and features that are available in the platform. Create a schema: In AEP the data to be ingested need to be bound to a specific structure called schema. Click on the "Schema" tab in the left-hand navigation menu and then click the "Create Schema" button. Choose a base class for the schema and the name for your schema and add all the fields and identities to the schema. You can even leverage one of the predefined fieldgroups. I can cover schema base classes and fieldgroups in one of the next blog. Create a dataset: To start working with data, you'll need to create a dataset. Click on the "Datasets" tab in the left-hand navigation menu and then click th