ID Stitching and Customer Journey

Question

If i buy one of dmp from market place and integrated it with my DMP, then is it possible to see integrated customer journey (MY website + other dmp's owned web site)through adobe experience platform?

- if i'm one of e-commerce owner and i integrated DMP of one social media channel's DMP(Facebook and so on), can i see the web journey such as 1) 3k customers went to SNS channel's home page 2) among 3k customer, 2k customers went to SNS channel's one of web page 3) among that 2k customers, 1k customers went to my e-commerce website home page......

ChetanyaJain-1 · Accepted Answer

Hi @kyeongmin62,

See this article - https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-blogs/our-guide-to-activating-audiences-with-google-for-advertising-in/ba-p/575855 to understand the id sync process.

Which DMP tool are you integrating? AAM audiences can be shared with AEP and vice versa. And if you are capturing the web events, you can pretty much ingest the data and utilize tools like CJA to analyze the customer journey.

I hope this helps!

Regards,

Chetanya

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