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pkapo32
pkapo32
August 9, 2024
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GTM to Adobe Experience Platform

  • August 9, 2024
  • 1 reply
  • 1073 views

I am reading about WebSDK and server side tags. I am curious to understand if we can map or implement AEP to our current GTM system to collect data in AEP that can be used for further data analytics purpose across other channels. 

One of the teams that I am working with is implementing AEP to Tealium IQ which lead me here to see if something similar can be done with GTM or is it only related to CDP implementation

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Best answer by bjoern__koth

Hi @pkapo32 

to understand this better, do you want to server-side forward data from AEP/Launch server-side to Google Tag Manager or Google Analytics?

 

if there is an API, you may be able to forward the data from Launch server-side to whichever endpoint you like.


maybe you can describe your need a bit more in detail.

 

cheers

1 reply

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
August 9, 2024

Hi @pkapo32 

to understand this better, do you want to server-side forward data from AEP/Launch server-side to Google Tag Manager or Google Analytics?

 

if there is an API, you may be able to forward the data from Launch server-side to whichever endpoint you like.


maybe you can describe your need a bit more in detail.

 

cheers

Cheers from Switzerland!
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