Finding incremental customers with data attributes that do not have a timestamp | Community
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Ryan9j6
Level 2
January 23, 2025
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Finding incremental customers with data attributes that do not have a timestamp

  • January 23, 2025
  • 1 reply
  • 546 views

We have a data attribute that is being brought into our customer data platform without an associated timestamp. Is there anyway we would be able to use this attribute to target only incremental customers that are added to this attribute? For example if we wanted to target customers who were added to this attribute after January 23rd 2025?

 

I was wondering if "add to profile" in AJO or "computed attributes" in CDP could help us solve this issue for us. Let me know if you have any suggestions!

Best answer by somen-sarkar

Hi @ryan9j6 ,

If possible, modify your data ingestion process to include timestamps. This way, each record will have a timestamp indicating when the attribute was added in AEP. Then this atribute can be leveraged to get the required audience.
Also as you mentioned , having a computed attribute that captures the first time the attribute appears for a customer can help.

Thanks,

Somen

1 reply

somen-sarkar
Community Advisor
somen-sarkarCommunity AdvisorAccepted solution
Community Advisor
January 28, 2025

Hi @ryan9j6 ,

If possible, modify your data ingestion process to include timestamps. This way, each record will have a timestamp indicating when the attribute was added in AEP. Then this atribute can be leveraged to get the required audience.
Also as you mentioned , having a computed attribute that captures the first time the attribute appears for a customer can help.

Thanks,

Somen

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