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Federated Audience Composition

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Federated Audience Composition was introduced during the latest Summit. This feature allows us to use the data that's in a warehouse (say for example) without bringing in into the Platform. The fundamental question is - doesn't the data need to be 'enabled to the Profile'? Can it be used without enabling to the Individual Profile?

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Krishna_MuskuAccepted solution

Adobe Champion and Community Advisor

Below is the blog post from Adobe Business

https://business.adobe.com/blog/the-latest/beyond-composable-federated-audience-composition-in-adobe-real-time-cdp-and-adobe-journey-optimizer

- Krishna Musku (Adobe Champion & Community Advisor)

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Do you have any information about FAC? I haven't found any documentation on this yet.

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Accepted solution

Adobe Champion and Community Advisor

Below is the blog post from Adobe Business

https://business.adobe.com/blog/the-latest/beyond-composable-federated-audience-composition-in-adobe-real-time-cdp-and-adobe-journey-optimizer

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- Krishna Musku (Adobe Champion & Community Advisor)

Where do you list GA goals, particularly with Redshift?

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Adobe Champion and Community Advisor

Adobe Champion and Community Advisor

@rntrp @ayatpatat Take a look at the below link for Federated Audience Composition documentation:

https://experienceleague.adobe.com/en/docs/federated-audience-composition/using/home?lang=en

It was made available with the AEP in July 2024. See the release notes below

https://experienceleague.adobe.com/en/docs/experience-platform/release-notes/2024/july-2024#federated-audience-composition

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- Krishna Musku (Adobe Champion & Community Advisor)