Feature Request (AEP Audiences / AJO): Smarter field & audience dataset search with filtering and prioritization | Community
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Level 4
May 6, 2026

Feature Request (AEP Audiences / AJO): Smarter field & audience dataset search with filtering and prioritization

  • May 6, 2026
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Product area: Audience builder UI (AEP Audiences / AJO Audiences) — field selection/search, audience enrichment dataset selection

Problem: When creating audiences in the UI (especially when leveraging audience enrichment datasets), the field/dataset picker becomes visually cluttered. Search returns too many similar results with limited ways to narrow or rank them, which slows down audience creation and increases the chance of selecting the wrong attribute/dataset.

Request: Enhance the audience builder search experience to support filtering and prioritization so users can quickly find the right fields/datasets and reduce UI clutter.

Requested enhancements:

  • Filter by metadata (e.g., dataset, field group/object, namespace, label/tag, data type, source system, enabled for audience enrichment).
  • Include / exclude logic in search (e.g., show items labeled X but exclude items also labeled Y).
  • Prioritization / ranking controls so the most relevant attributes appear first (e.g., allow admins to mark preferred fields like “Person Name” as highest priority; boost frequently used fields; pin favorites).
  • Reduce visual clutter via collapsible grouping (by dataset/object) and clearer result context (show dataset + path + label in results).

Example use cases / acceptance criteria: (1) As a user, I can filter search results to only show fields from selected audience enrichment datasets. (2) As a user, I can search for “name” and have “Person Name” (or admin-prioritized fields) appear at the top. (3) As a user, I can apply label-based filtering such as include label X and exclude label Y to narrow results.