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Elanchezhiyan_E
Elanchezhiyan_E
Level 2
April 6, 2025
Solved

Event Forwarding to Adobe Analytics Report Suite

  • April 6, 2025
  • 1 reply
  • 1034 views

Hi All,

I’m currently working with Adobe Experience Platform and Event Forwarding Properties to share events with third-party platforms like Meta and Google.

While we can send data to Adobe Analytics report suites using DataStreams (via the Edge Network) as much as needed, I’m now exploring whether it’s possible to share this data using Event Forwarding Property tags instead.

Is that possible?

I’ve already tested this using the Postman API, and I was able to see the data populating into Adobe Analytics Workspace successfully.

 

Thanks in advance..!

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    Best answer by bjoern__koth

    Hi @elanchezhiyan_e 

    what is your need here? Just to get a better understanding. The Web SDK + Edge Network datastream forwarding is already doing exactly this: server-side forwarding to Adobe Analytics.

     

    So, Launch server-side would not really make sense here, except that it would likely introduce a lot of pitfalls where your data may not be tracked as expected. 

    1 reply

    RiteshY18
    Community Advisor
    RiteshY18Community Advisor
    Community Advisor
    April 7, 2025

    @elanchezhiyan_e  are you able to install AA extention Event Forwarding Property tags , i believe not !!

    in terms of use case at high level Event Forwarding tag design to work with 3rd party platform, Data collections are tags for Adobe Ecosystem using WebSDK

     Would like know to why or what is your use case here "for Event Forwarding tag for AA" 

      Elanchezhiyan_E
      Elanchezhiyan_EAuthor
      Level 2
      April 7, 2025

      Hi @riteshy18,

      I have already implemented analytics using Web SDK. In Event Forwarding Tag property there is no AA Extension and only Adobe Cloud Connector is available.

      Just I want to check whether we are able to share the data from Event Forwarding property to Analytics Report Suite.

      Thanks for your assistance.

        bjoern__koth
        Community Advisor and Adobe Champion
        bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
        Community Advisor and Adobe Champion
        April 7, 2025

        Hi @elanchezhiyan_e 

        what is your need here? Just to get a better understanding. The Web SDK + Edge Network datastream forwarding is already doing exactly this: server-side forwarding to Adobe Analytics.

         

        So, Launch server-side would not really make sense here, except that it would likely introduce a lot of pitfalls where your data may not be tracked as expected. 

        Cheers from Switzerland!
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