DTM tutorials, trainings etc

Jens,

The main reason we haven't put a lot of documentation around the data layer is because we don't require any specific standard or format.  Anything that's in the DOM (HTML, CSS, or Javascript) can be referenced in DTM and used to populate data elements.

For example, let's say you had a Javascript object defined on the page that was populated by Adobe Experience Manager or whatever content management system you happen to be using:

var pageData = { "pageName" : "Creating a data layer in DTM", "pageType" : "article", "channel"  : "tips and tricks" // etc... };

You can then use the Data Elements feature in DTM to map these key/value pairs to individual data elements.  Example:

[img]data_element_example.png[/img]

Hope this helps!

-Shawn

Hi Yabagna,

as there is little information in the standard documentation about the data layer which is necessary for DTM I searched for information and found an interesting draft "Customer Experience Digital Data Acquisition 0.5" from the W3C that helps concerning the data layer for dynamic tag management:

http://www.w3.org/community/custexpdata/wiki/images/9/93/W3C_CustomerExperienceDigitalDataAcquisition_Draft_v0.5.pdf

Maybe this helps too.

Best regards

Jens