difference between - Use guided events - render visual personalization decisions | Community
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Michael_Soprano
Level 10
July 4, 2026
Question

difference between - Use guided events - render visual personalization decisions

  • July 4, 2026
  • 2 replies
  • 30 views

Could somebody explain me what is “use guided events”?

What is the specific use-case for that??

2 replies

Michael_Soprano
Level 10
July 19, 2026

Anybody?

bjoern__koth
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 20, 2026

Guided events is actively removing parts of the XDM payload that could potentially lead to unwanted side effects.
For example, setting certain fields in the schema could inflate page views in Analytics, even though you only intended to request Target personalization.

This is primarily caused by the datastream sending data to all configured services. Nowadays you have more control with dynamic datastream configuration, but essentially, guided events help you make sure that a call lands only in the tool you want it to.

https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/client/web-sdk/actions/send-event

Cheers from Switzerland!