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m_alcantara
Level 4
October 16, 2026
Question

Data Collection - separate rules for Target page and Analytics or combine multiple actions into a single rule

In Data Collection, I have (the usual) Target Page Load Rule, configured like this for reference-

Extension: Adobe Experience Platform Web SDK

Action Type: Send event

Use guided events: checked

Request personalization: checked

This will load Target and render any matching personalizations.

 

For Analytics (for every page load) I have a separate Rule with two actions; the Update variable action to set variables, and the Send event action, configured like this for reference-

Extension: Adobe Experience Platform Web SDK

Action Type: Send event

Use guided events: checked

Collect analytics: checked

 

Question: Is it advisable or good practice to combine the Target send event, the Analytics Update variable, and Analytics Send event all into one Rule? The Target send event action would be fired first, then the Analytics Update vars, then the Analytics send event.

 

I have an issue where I’m using two separate Rules, one for Target and one for Analytics. However, the Analytics rule is firing first and the Target is firing second. Target is not rendering personalizations. In troubleshooting, when I combined them all into one Rule, Target works fine. So, is combining considered good practice or should I keep them separate and find an alternate way to solve the issue?