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random_guy_tech
Level 2
September 2, 2024
Solved

Customer Profiles not merging corectly

My customer profiles are not merging correctly, resulting in duplicate profiles or profiles missing key identifiers. Can someone please give related documentation for same?

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MeitMedia
MeitMediaAccepted solution
Level 4
September 2, 2024

Hi,

 

 

  • Possible Causes:

    1. Improper Configuration of Identity Graph: Identity namespaces and stitching rules might not be configured correctly.
    2. Data Quality Issues: Inconsistent or missing identifiers in the ingested data can lead to identity resolution failures.
    3. Merge Policy Conflicts: Conflicting merge policies can result in profiles not merging as expected.

  • Troubleshooting Steps:

    1. Review Identity Graph Configurations: Check that identity graph settings, including identity namespaces and rules, are correctly defined.
    2. Audit Data Quality: Ensure that data ingested into AEP has consistent and accurate identifiers. Use data quality tools to check for duplicates or missing identifiers.
    3. Check Merge Policies: Review and adjust profile merge policies to ensure they align with desired outcomes for identity resolution.

Best regards,

MEIT MEDIA (https://www.meitmedia.com)

Find us on LinkedIn

Contact Us: infomeitmedia@gmail.com

 

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2 replies

MeitMedia
MeitMediaAccepted solution
Level 4
September 2, 2024

Hi,

 

 

  • Possible Causes:

    1. Improper Configuration of Identity Graph: Identity namespaces and stitching rules might not be configured correctly.
    2. Data Quality Issues: Inconsistent or missing identifiers in the ingested data can lead to identity resolution failures.
    3. Merge Policy Conflicts: Conflicting merge policies can result in profiles not merging as expected.

  • Troubleshooting Steps:

    1. Review Identity Graph Configurations: Check that identity graph settings, including identity namespaces and rules, are correctly defined.
    2. Audit Data Quality: Ensure that data ingested into AEP has consistent and accurate identifiers. Use data quality tools to check for duplicates or missing identifiers.
    3. Check Merge Policies: Review and adjust profile merge policies to ensure they align with desired outcomes for identity resolution.

Best regards,

MEIT MEDIA (https://www.meitmedia.com)

Find us on LinkedIn

Contact Us: infomeitmedia@gmail.com

 

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    Naveen20
    Level 2
    September 3, 2024

    @random_guy_tech , could you please provide much details with examples?
    There are various scenarios that profile will be duplicated. sometimes profiled will twitched.

     

    Thanks

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