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Customer Profiles not merging corectly
My customer profiles are not merging correctly, resulting in duplicate profiles or profiles missing key identifiers. Can someone please give related documentation for same?
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Hi,
Possible Causes:
- Improper Configuration of Identity Graph: Identity namespaces and stitching rules might not be configured correctly.
- Data Quality Issues: Inconsistent or missing identifiers in the ingested data can lead to identity resolution failures.
- Merge Policy Conflicts: Conflicting merge policies can result in profiles not merging as expected.
Troubleshooting Steps:
- Review Identity Graph Configurations: Check that identity graph settings, including identity namespaces and rules, are correctly defined.
- Audit Data Quality: Ensure that data ingested into AEP has consistent and accurate identifiers. Use data quality tools to check for duplicates or missing identifiers.
- Check Merge Policies: Review and adjust profile merge policies to ensure they align with desired outcomes for identity resolution.
Best regards,
MEIT MEDIA (https://www.meitmedia.com)
Contact Us: infomeitmedia@gmail.com
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