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Michael_Soprano
Level 10
May 12, 2024
Question

Customer AI - which datasets to include

  • May 12, 2024
  • 1 reply
  • 630 views

I would like to ask a question to more experienced users. Assuming that I would like to have a propensity model to commerce.pruchase event (customer would buy something). From your experience is it worth to add additional datasets except for web events and app events like:

- offline sales

- interaction with email 

- interaction with app push

Or it might skew the results? 

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1 reply

NimashaJain
Adobe Employee
Adobe Employee
June 27, 2024

@ankit_chaudhary Can you have a look to the query?