collecting marketing agreements from front-end - enterprise customers

Question

Hi,

I would like to ask what is the best practice to collect marketing agreements from WWW.

I have enterprise customer with multiple businesses and database which will be main repository for all marketing agreements.

From my experience there is possibility that the scripts like WEB SDK sometimes might not work due to ad blockers. I see two possibilities how the data about marketing agreements will be collected:

a) from front-end using data-layer etc directly to CDP,

b) AEM will send the post request to database with agreements and the this database will send data to CDP

Solution A might provide little discrepancy in the long term.

What is the best practice from your experience?

Kumar29917170hcyp · Accepted Answer

Hi @michael_soprano,

When you say marketing agreements, I assume you are talking about User Consent and Preferences.

You can directly send the consent information collected on the website to AEP. Adobe Experience Platform allows you to process the consent data you have collected from your customers and integrate it into your stored customer profiles. The consent data for a particular profile can determine whether it can be included in an exported audience segment, or whether it can participate in specific marketing channels such as email, text messages, or push notifications.

The below documentation describes how consent data is collected and processed :

https://experienceleague.adobe.com/en/docs/experience-platform/landing/governance-privacy-security/consent/adobe/dataset

https://experienceleague.adobe.com/en/docs/experience-platform/landing/governance-privacy-security/consent/adobe/overview

Regards,

Kumar Saurabh

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