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ChetanyaJain-1
Community Advisor
ChetanyaJain-1Community Advisor
Community Advisor
March 19, 2024
Question

CJA: Bounce Rate calculation?

  • March 19, 2024
  • 3 replies
  • 2193 views

Hi Community,

 

Can someone give me a way to calculate Bounces & Bounces Rate in CJA specifically? Looking for more of a direct way to define the metrics/filter. This metric is unfortunately not available OOB in CJA but is available in AA.

 

Thanks,

Chetanya Jain

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    3 replies

    NimashaJain
    Adobe Employee
    NimashaJainAdobe Employee
    Adobe Employee
    March 20, 2024

    Not sure if directly it could be done. 

     

    One of the indirect ways - 

    - Bounce rate shows the ratio of sessions that contained exactly one hit compared to the total number of sessions.
    Bounce it’s a calculated metric that can be created using a filter that includes the session with 1 event only.
    And then create a calculated metric with the ratio between sessions and bounces.

    In CJA the concept of session goes beyond the sequence of hits collected on the website, so you should take this in account.

    ChetanyaJain-1
    Community Advisor
    ChetanyaJain-1Community AdvisorAuthor
    Community Advisor
    March 20, 2024

    @nimashajain

    For Bounces, counting just one event will not be accurate since we may have events like page views, decisioning events, click events, etc.

     

    Do you think the definition below is more accurate for defining bounces? Thoughts?

    Regards,

    Chetanya Jain

     

    S
    Shridhar-sahu
    July 24, 2024

    @chetanyajain-1 @nimashajain  Did you managed to get the definition of bounces?

    B
    Adobe Employee
    BrianAu1Adobe Employee
    Adobe Employee
    October 1, 2024

    I recently wrote an Experience League blog post about Customer Journey Analytics (CJA) bounces and bounce rate options, including their implications. The article delves into the use of derived fields and calculated metrics, providing illustrative screenshots of the logic. You can read it here: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/calculating-bounces-amp-bounce-rate-in-adobe-customer-journey/ba-p/706446

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