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balakrishnad200
balakrishnad200
Level 3
August 29, 2019
Solved

Cart abandonment

Hi Team,

Can you please help me how to track the cart abandonment using through DTM. Is their any predefined options to track DTM?

Your help is highly appreciated.

Thanks,

Balakrishna

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    Vijaya_Vignesh1
    Vijaya_Vignesh1Accepted solution
    Level 2
    August 30, 2019

    Hi Bala,

    To My knowledge Adobe analytics does not have a out of box metrics/dimensions to track cart abandonment.

    They do have a tool called Triggers which can used for this usecase. I think this is a separate tool doesn't come with Adobe analytics package 

    Check this link: https://medium.com/adobetech/stopping-shopping-cart-abandonment-adobe-i-o-events-and-adobe-analytics-triggers-in-action-…

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    5 replies

    Vijaya_Vignesh1
    Vijaya_Vignesh1Accepted solution
    Level 2
    August 30, 2019

    Hi Bala,

    To My knowledge Adobe analytics does not have a out of box metrics/dimensions to track cart abandonment.

    They do have a tool called Triggers which can used for this usecase. I think this is a separate tool doesn't come with Adobe analytics package 

    Check this link: https://medium.com/adobetech/stopping-shopping-cart-abandonment-adobe-i-o-events-and-adobe-analytics-triggers-in-action-…

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      balakrishnad200
      balakrishnad200Author
      Level 3
      August 31, 2019

      Hi Vijay,

      Is their any way to fire an event when user left the site after adding product to the cart?

      Thanks,

      Balakrishna

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        Vijaya_Vignesh1
        Vijaya_Vignesh1
        Level 2
        September 3, 2019

        Unfortunately It is not possible, because If the user leaves the website or closes the browser. The Adobe analytics interaction stops there so you will not be able to fire an event to Adobe analytics.

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          balakrishnad200
          balakrishnad200Author
          Level 3
          September 3, 2019

          Hi Vijay,

          Thanks for all the help.

          Best,

          Balakrishna

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            jantzen_b
            Adobe Employee
            jantzen_bAdobe Employee
            Adobe Employee
            September 3, 2019

            Hi Balakrishna,

            Can you mark the most helpful reply as the correct answer here? This will ensure others with this question can quickly find the answer.

            Cheers,
            Jantzen

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