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AdamKi1
Level 1
July 25, 2024
Question

Audiences with Batch Evaluation streaming records into a Streaming Destination

  • July 25, 2024
  • 2 replies
  • 1233 views

Hi - I'm hoping to gather details around scenarios where an audience with a Batch evaluation apparently streams audience data into a Streaming destination.

 

More specifically, even though the Batch evaluation for the audience itself occurs every 24 hours, the dataflows for the streaming destination (e.g. Facebook Custom Audiences) still continues to process records on an hourly basis.

 

Wondering if anyone can provide more information around how this is possible?

 

Thanks in advance.

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    2 replies

    DavidRoss91
    Community Advisor
    DavidRoss91Community Advisor
    Community Advisor
    July 26, 2024

    Hi @adamki1 

    I believe you might be thinking of this incorrectly.

     

    Audiences that are batch evaluated, are being fed via datasets that are sourced from batch ingestion data. (Think Amazon S3)

     

    Audiences that are streaming, are being fed via datasets that are sourced from near real time data (Think Amazon Kinesis)

     

    You can still export audiences that evaluate via the global evaluation to streaming/edge destinations, but there are guardrails behind that. 

     

    Default guardrails for data activation | Adobe Experience Platform

      A
      AdamKi1Author
      Level 1
      July 26, 2024

      Thanks for your response, David!

       

      This is sort of an odd case, where the dataset that's driving the audience is being fed via streaming (HTTP API), and the audience segmentation is being defined by Adobe Analytics data, but the only option to evaluate the audience itself is Batch(?). Also entirely possible that there is a single batch entry source that's feeding into the same dataset...

       

      However, that might explain what I'm seeing here -- even though the audience itself is based off of a Batch evaluation, the primary source dataset is fed via streaming and making it so the resulting data is still "streaming" to the streaming destination

        S
        ShashiCh
        Level 3
        July 30, 2024

        However, that might explain what I'm seeing here -- even though the audience itself is based off of a Batch evaluation, the primary source dataset is fed via streaming and making it so the resulting data is still "streaming" to the streaming destination.

         

        Above statement makes sense to me. If ingested data (streaming) is making its way to RT-CDP in less than 15 mins. Streaming records will carry the most fresh data to streaming destination.

         

        I have not explored this. If publishing audiences to streaming destination relies on RT-CDP, it will carry the refreshed data. But if it is sourced from profile snapshot (data-lake), delayed for until snapshot is completed successfully.

         

        You can do a quick POC on this. Let us know what the platform behavior is.

         
          kautuk_sahni
          Community Manager
          kautuk_sahniCommunity Manager
          Community Manager
          September 16, 2024

          @adamki1 Did you find the suggestion helpful? Please let us know if you require more information. Otherwise, please mark the answer as correct for posterity. If you've discovered a solution yourself, we would appreciate it if you could share it with the community. Thank you!

          Kautuk Sahni
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