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FrederikWerner
Community Advisor
Community Advisor
Jul 21, 2021 9:22 AM UTC
Investigating

Allow Launch with Akamai hosting to run behind a reverse proxy

With companies becoming more security-aware and device manufacturers blocking requests to certain domains, people are looking for opportunities to bring their marketing tools in a first-party context. With Launch, we can either host the library on Adobe's domain or our own webserver, but not behind a transparent reverse-proxy. After some experimentation, I have found that the individual extensions and files are still loaded from Adobe's domain, even if the initial Launch library is hidden behind a proxy.

 

Conceptually it should be an easy addition to allow users to hide the adobedtm Domain behind their company's proxy. From a feature perspective, I would like to specify both a domain and a path from where Launch should attempt to load files instead of the standard Adobe domain and path. The files should still be pushed to Akamai and be available there, but should not reference files from the Adobe domain. This would make it significantly easier for companies like my own to bring Launch into a first-party context (a bit like Googles Server Side GTM) and harden it against blocked third-party domains.

6 replies

Level 2
Sep 10, 2021 12:29 PM UTC
Travis_Jordan
Adobe Employee
Adobe Employee
Nov 4, 2022 3:25 PM UTC

@57176 you are spot on that companies will be looking to move their marketing solutions to a first party context over the next couple of years with the pending privacy changes with browsers. I appreciate you thinking through this and providing some ideas to help Tags (formerly Launch) address these issues. This is a good idea. I will surface this with my engineering team to get their feedback on level of effort and feasibility. Thanks again!

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frederiquer4521
Level 2
Jul 18, 2024 8:22 AM UTC

Hi @travis_jordan , @frederikwerner , 

just checking in to see if this idea by Frederik has had any traction with the engineering team ? 

Best

Fred

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Level 2
Jun 2, 2025 12:27 AM UTC

Hi Adobe Team

 

Just to bump this request, by @frederikwerner , this is very much sought after with the changes in privacy and ad-blockers.

 

It may as well be included in the present CNAME reverse proxy implementation, with an extra charge - if required, with the complete SDK data collection library behind the reverse proxy, including the selected installed extensions.

 

Regards

Samrat Dsouza

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luekl
Level 3
Jan 22, 2026 9:04 AM UTC

This is a major problem with any true first-party implementation. Because you can proxify your Server-Side Endpoint all you want, Adobe Tags / Launch is still blocked client-side...

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Jacinda E
Community Manager
Community Manager
Jan 23, 2026 5:12 PM UTC
New→Investigating
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