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Michael_Soprano
Michael_Soprano
Level 10
April 15, 2025
Solved

AEP without RT-CDP

  • April 15, 2025
  • 4 replies
  • 1175 views

Customer would like to buy AEP with Federated Audiences without RT-CDP. I have got doubt in that case if the Real-Time Customer Profile would be then available for use?

Would then be Mobile and Web SDK available for such a SKU?

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Best answer by abhinavbalooni

Hi @michael_soprano 

 

Your first query is already answered above by peers, FAC, is part of RTCDP/AJO SKU. When you say client is looking at AEP, they would be looking usually at either RTCDP, AJO or CJA as these three applications sit on top of AEP. Are they looking at AJO if not RTCDP?

 

Coming to your second query, you can use Mobile and Web SDK with AEP with any of the above SKUs.

 

Usually, source ingestion is more or less at parity with the above products. Activation is where the major differences are.

 

Hope the above helps.

 

Cheers,

Abhinav

4 replies

jayakrishnaaparthasarathy
Community Advisor
jayakrishnaaparthasarathyCommunity Advisor
Community Advisor
April 16, 2025

Hi @michael_soprano  - My understanding is that FAC is primarily used to enrich profiles by connecting our external database with a specific workflow. It doesn't make sense to get FAC without RT-CDP, as it works more effectively when paired with RT-CDP to unlock more personalized use cases. I even saw this mentioned in Adobe's documentation.

https://experienceleague.adobe.com/en/docs/federated-audience-composition/using/start/get-started#:~:text=Comprehensive%20support%20to%20power%20engagement%20use%20cases%3A

Thank you,
Jayakrishnaa P.

    Pradeep_Kumar_Srivastav
    Community Advisor
    Pradeep_Kumar_SrivastavCommunity Advisor
    Community Advisor
    April 17, 2025

    Hi @michael_soprano Federated Audience is only available with RT-CDP or/and AJO. If customer is using AJO they might be able to use FAC which will be accessible in the Audiences menu.

      RiteshY18
      Community Advisor
      RiteshY18Community Advisor
      Community Advisor
      April 17, 2025

      @michael_soprano  do you know the reason behind this, why they are not buying RTCDP?

      Federated Audience is for building and enriching audiences from your third-party data warehouses and bringing them into AEP to create  customer data sits in external data warehouses and platforms

       

      once it is done, can you ask what is the use case is here what they are planning to do with enriched audience and customer data  ?

       

        abhinavbalooni
        Community Advisor
        abhinavbalooniCommunity AdvisorAccepted solution
        Community Advisor
        April 19, 2025

        Hi @michael_soprano 

         

        Your first query is already answered above by peers, FAC, is part of RTCDP/AJO SKU. When you say client is looking at AEP, they would be looking usually at either RTCDP, AJO or CJA as these three applications sit on top of AEP. Are they looking at AJO if not RTCDP?

         

        Coming to your second query, you can use Mobile and Web SDK with AEP with any of the above SKUs.

         

        Usually, source ingestion is more or less at parity with the above products. Activation is where the major differences are.

         

        Hope the above helps.

         

        Cheers,

        Abhinav

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