AEP - An open, intelligent, and real-time platform for customer experience

Question

Hi all,
 
AEP is An open, intelligent, and real-time platform for customer experience.
 
1. Data from Analytics or Audience Manager is not real time? Is there a lag?
I am aware that AEP brings data from multiple online/offline sources and combines it with AI/ML and has multiple advantages.
My query is more towards the real time.
 
2. How AEP makes the data ready real time and how differently does it perform this when compared with other products in that space?
 
Thanks,
Rama.

dwright-adobe · Answer

Hi @aem_forum ,I am assuming that your question about Adobe Analytics data is related to data coming from your web or mobile channels. The fastest way to stream this type of data into Platform is through the Web and Mobile SDKs. If you implement with these SDKs you send data to Adobe's edge network which then forwards the data to Platform in real-time and supports real-time edge segmentation with Real-Time CDP. Here are some tutorials:https://experienceleague.adobe.com/docs/platform-learn/implement-web-sdk/overview.html?lang=enhttps://experienceleague.adobe.com/docs/platform-learn/implement-mobile-sdk/overview.html?lang=en https://experienceleague.adobe.com/docs/platform-learn/tutorials/experience-cloud/next-hit-personalization.html?lang=en  When you use the Adobe Analytics source connector in Platform to ingest data from Analytics, it must first go through all of the Analytics processing and so the data is not real-time. I hope this helps answer part of your question.

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