Advantages or disadvantages of storing Web Analytics data in AEP directly without Adobe Analytics | Community
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Kishore_Reddy
Community Advisor
Kishore_ReddyCommunity Advisor
Community Advisor
February 8, 2022
Solved

Advantages or disadvantages of storing Web Analytics data in AEP directly without Adobe Analytics

  • February 8, 2022
  • 1 reply
  • 2302 views

Hello Experts,

 

Hope everyone is doing well!

 

Since there's a privilege to collect and host web & app analytics data in Adobe Experience Platform (AEP), I would like to know the advantages and repercussions of doing so. As always, most of the marketing use cases would require behavioral data for segmentation or campaign performance analysis, importing digital analytics data into AEP is inevitable.

 

So, in those scenarios, storing data in Adobe Analytics and then importing it into AEP with a separate setup (schemas and data sets) and latency, seems like a long route, I'm assuming. As a result, I would like to see prespectives from Experts here, as some of us would have already go through this critical decision.

 

 

Thank you in advance!

Kishore

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    Best answer by adobechat

    This is a great question @kishore_reddy . Why have Adobe Analytics when we have AEP 🎉 ?

     

    AEP alone (without CJA) could not act as a replacement to AA, even with the current capabilities of Data Collection, including Server side forwarding. Technically, there is an argument that you can be heavy on the configuration and make this happen. But, like with any configuration, pushing the product beyond its original design use case may introduce additional problems than solutions. It can also be more expensive to manage in the longer term.

     

    Saying that... we also have Customer Journey Analytics...My view here is that, if you have Adobe Experience Platform and Customer Journey Analytics, then I suggest to draw up a migration plan from Adobe Analytics to AEP & CJA. Then this combo is a good contender to replace AA. Depending on how you are using AA at the moment, you could possibly move away. Again, it all depends on the usage of AA at the moment - but AEP +CJA has the potential to replace AA for some use cases.

     

    Hope this answers your question.

    1 reply

    adobechat
    adobechatAccepted solution
    Level 5
    February 8, 2022

    This is a great question @kishore_reddy . Why have Adobe Analytics when we have AEP 🎉 ?

     

    AEP alone (without CJA) could not act as a replacement to AA, even with the current capabilities of Data Collection, including Server side forwarding. Technically, there is an argument that you can be heavy on the configuration and make this happen. But, like with any configuration, pushing the product beyond its original design use case may introduce additional problems than solutions. It can also be more expensive to manage in the longer term.

     

    Saying that... we also have Customer Journey Analytics...My view here is that, if you have Adobe Experience Platform and Customer Journey Analytics, then I suggest to draw up a migration plan from Adobe Analytics to AEP & CJA. Then this combo is a good contender to replace AA. Depending on how you are using AA at the moment, you could possibly move away. Again, it all depends on the usage of AA at the moment - but AEP +CJA has the potential to replace AA for some use cases.

     

    Hope this answers your question.

      Kishore_Reddy
      Community Advisor
      Kishore_ReddyCommunity AdvisorAuthor
      Community Advisor
      February 8, 2022

      Thank you, @adobechat 

       

      Appreciate your insightful thoughts on this aspect.

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