Adobe Experience Platform to Measure Connection Issue

Question

Hi Everyone,We have following set up.Marketo Measure, AEP - on one organization	Marketo Engage - On another organization due to organizational policies so we can’t use Native integration.We are trying to integrate datasets from Marketo Engage to Measure via AEP by importing the datasets and then sending them over to Measure. We don’t have any errors in dataflows. However, when we are looking at data in Measure, Email clicks are completely unattributed causing attribution scores to drop drastically.Does anyone here has similar setup and has been able to achieve this configuration successfully?​@nloportoAny help/guidance or thoughts welcome!Best,Isha

AmitVishwakarma · Answer

Hi ​@Isha GuptaThis setup may work through the Marketo Measure Ultimate AEP destination, but a successful dataflow doesn't necessarily mean the email-click events are being created as Measure touchpoints or attributed to opportunities.I'd check these items first:Confirm the Measure instance is Ultimate and is connected to the AEP sandbox containing these datasets.https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/adobe/marketo-measure-ultimateVerify the activity dataset contains email-click events with eventType = directMarketing.emailClicked and the required event and person-key fieldshttps://experienceleague.adobe.com/en/docs/marketo-measure/using/marketo-measure-ultimate/data-integrity-requirementConfirm personKey.sourceKey on the activity matches the corresponding key in the Marketo Person dataset.In Measure, check that the activity dataset and Click Email event are included in the Experience Events rules, and that the configuration has been publishedhttps://experienceleague.adobe.com/en/docs/marketo-measure/using/marketo-measure-ultimate/implementation-guideIf the touchpoints are being created but not attributed to opportunities, check whether the person resolves to the CRM contact/lead associated with the opportunity.The separate Marketo Engage organization may be relevant to how the data is brought into AEP, but I'd start by checking the event type, person-key match, and Measure activity rules. These should help narrow down whether the issue is event ingestion, touchpoint creation, or opportunity matching.

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