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IsmailAk
Level 2
February 5, 2024
Solved

Adobe Event Forwarding: Google Floodlight Tags

  • February 5, 2024
  • 2 replies
  • 3471 views

Hello everyone,


Has anyone achieved success in implementing Adobe Event Forwarding for Google Floodlights. I attempted to utilize the Adobe Cloud Connector extension along with a Fetch call. While I observed the calls being tracked in Floodlight, however the calls weren't registered as attributed.
I also tried the Google Ads Enhanced Conversions extension. The extension seems to be developed for Google Ads only and doesn't support Floodlight.

I'd appreciate any response.



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    Best answer by ReinaldoNani

    The link is broken, but I think this one could help, don't you? 

    https://developers.google.com/app-conversion-tracking/third-party-trackers/doubleclick-integration

    2 replies

    Travis_Jordan
    Adobe Employee
    Travis_JordanAdobe Employee
    Adobe Employee
    March 26, 2024

    Because the SA360 API (Google Floodlight) only accepts batched processing, and Event Forwarding sends data via real-time streaming, we cannot deliver a native extension in Event Forwarding for this, yet. Until then, you could stream your data to the cloud service of their choice (GCP, AWS, Azure) using our of the box extensions, and then batch that data from that storage location to SA360 (Floodlight).

      I
      IsmailAkAuthor
      Level 2
      March 27, 2024

      Travis, thank you for you response. Actually, meanwhile - I am able to trigger click-through conversions via Adobe Event Forwarding using the Adobe Cloud Connector extension. Yet, I am not able to trigger view-through conversions. Do you know what attributes would need to be sent to Google Floodlight (https://ad.doubleclick.net/ddm/activity) in order to trigger a view-through conversion?

        ReinaldoNani
        ReinaldoNaniAccepted solution
        Level 2
        May 15, 2024

        The link is broken, but I think this one could help, don't you? 

        https://developers.google.com/app-conversion-tracking/third-party-trackers/doubleclick-integration

          D
          darrin_lim
          Level 2
          March 26, 2025

          Hi, I'm curious about your use-case. Were you effectively trying to fire the Google Floodlight client-side tag via Event forwarding? We are exploring ways to do this server-side ourselves as we have some platforms which have important conversion points but where we do not want to put Google (and Meta)-owned code.

          Did you end up succeeding? 

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