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vinothperiasamy
February 7, 2026
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Adobe Analytics - eventType setup

  • February 7, 2026
  • 1 reply
  • 33 views

We are using the Adobe Analytics Source Connector to ingest data into Adobe Experience Platform (AEP) using an Experience Event schema with the out-of-the-box Adobe Analytics template field group.

In the dataflow, Standard Mapping is enabled. However, we observe that eventType is not available and as a result, in the Profile UI the event name is shown as “Unknown.”

Since eventType cannot be mapped explicitly, what is the recommended way to populate eventType for Adobe Analytics ingested data so that the Profile event name is resolved correctly?

Is this expected behaviour for the Adobe Analytics source connector, and how should it be handled?

    Best answer by bjoern__koth

    Hi ​@vinothperiasamy 


    As far as I know, this is a known gap in the connector.

    technically, the eventType is not a required field in XDM Experience Events, and in the case of the classic page views and link click events, the counters are increased by the presence of the web.webpagedetails.pageviews.value and web.webinteraction.linkclicks.value fields.

     

    If you need to populate the eventType with meaningful data, you may want to try look into data prep options or similar, but your page views and other metrics should ultimately be based upon the presence of the specific “value” fields of the individual event, rather than an explicit string value in the eventType.
     

    1 reply

    bjoern__koth
    Community Advisor and Adobe Champion
    bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    February 8, 2026

    Hi ​@vinothperiasamy 


    As far as I know, this is a known gap in the connector.

    technically, the eventType is not a required field in XDM Experience Events, and in the case of the classic page views and link click events, the counters are increased by the presence of the web.webpagedetails.pageviews.value and web.webinteraction.linkclicks.value fields.

     

    If you need to populate the eventType with meaningful data, you may want to try look into data prep options or similar, but your page views and other metrics should ultimately be based upon the presence of the specific “value” fields of the individual event, rather than an explicit string value in the eventType.
     

    Cheers from Switzerland!
      V
      vinothperiasamyAuthor
      February 8, 2026

      Thanks ​@bjoern__koth. Totally makes sense.

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