About Tracking Link Clicks in AJO Emails

Forum|Forum|1 year ago
May 3, 2024
1 reply
2168 views

Hi Team,

I regularly send emails to a specific audience using AJO, and these emails contain several links. I'm interested in tracking which links recipients are clicking on. Does Adobe store this information in the dataset, and can we create a report in CJA to analyze link clicks?

Thanks.

Experience Platform

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Best answer by TylerKrause

Hey - in case you're not using it already, you should be setting dataLabels on all URLs. You can either hard code this into the HTML, or in the email designer, you can click the links icon on the left hand pane, in which you can set tracking labels for every URL or external link in your email. These data labels right to the OOTB AJO Tracking dataset. You may need to pipe these into your CJA Data Views, but it shouldn't be too tricky.

Let me know if you need any more help!

TylerKrause

Accepted solution

Adobe Champion

Hey - in case you're not using it already, you should be setting dataLabels on all URLs. You can either hard code this into the HTML, or in the email designer, you can click the links icon on the left hand pane, in which you can set tracking labels for every URL or external link in your email. These data labels right to the OOTB AJO Tracking dataset. You may need to pipe these into your CJA Data Views, but it shouldn't be too tricky.

Let me know if you need any more help!

J

JPSFF

Hi Tyler, I'm finding that changing the label on a link also changes the text of a link. For example I want to track a click on a link with the text 'here', but I want the label to be unique. If I change the label to 'event one' for example, it also changes the text in the email itself. Is there any way around this?

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