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SR10
Level 3
March 12, 2024
Solved

AAM vs AEP

Hi All,

Could someone help me on my below queries?

Can AAM and AEP coexist, if we are setting up a solution from scratch? What all services AAM can offer in addition to what AEP already have?

 

Thanks

Sankar

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    Kumar29917170hcypAccepted solution
    Adobe Employee
    March 12, 2024

    Hi @sr10 ,

    AAM and AEP can coexist, but if you are setting it up from scratch the recommendation will be to use Adobe RT-CDP as it works with first-party data that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions.

    Video links to get in-depth knowledge:
    https://experienceleague.adobe.com/docs/audience-manager-learn/tutorials/other-integrations/integrat...

    https://experienceleague.adobe.com/docs/courses/using/audiencemanager-u-1-2020-1-rtcdp.html

    Thanks!

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    1 reply

    Adobe Employee
    Kumar29917170hcypAdobe EmployeeAccepted solution
    Adobe Employee
    March 12, 2024

    Hi @sr10 ,

    AAM and AEP can coexist, but if you are setting it up from scratch the recommendation will be to use Adobe RT-CDP as it works with first-party data that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions.

    Video links to get in-depth knowledge:
    https://experienceleague.adobe.com/docs/audience-manager-learn/tutorials/other-integrations/integrat...

    https://experienceleague.adobe.com/docs/courses/using/audiencemanager-u-1-2020-1-rtcdp.html

    Thanks!

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