sameernagaonkar1

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A/B Testing using Adobe Journey Orchestrator

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Hello,

Can we do A/B Testing using Adobe Journey Orchestrator?

Regards

Sameer N

Experience Platform

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Anuhya-YAccepted solution

Community Advisor

@sameernagaonkar1 using percentage split in condition A/B testing is possible, Check out

https://experienceleague.adobe.com/docs/journeys/using/building-journeys/about-journey-building/orchestration-activities/condition-activity.html?lang=en#percentage_split

Community Advisor

Accepted solution

Community Advisor

@sameernagaonkar1 using percentage split in condition A/B testing is possible, Check out

https://experienceleague.adobe.com/docs/journeys/using/building-journeys/about-journey-building/orchestration-activities/condition-activity.html?lang=en#percentage_split

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sameernagaonkar1Author

many thanks !! and is this something you have implemented before? Also can we measure the effectiveness?

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Community Advisor

Community Advisor

@sameernagaonkar1 one way to measure the results is via journey flow under journey report , which gives info on the count of the profiles entered in different subsets.

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Community Advisor

Community Advisor

@sameernagaonkar1 for now you can use percentage split as Anuhya suggested. Still, I would assume that with future releases A/B testing feature will be available which will be able to handle more complex scenarios and reporting.

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sameernagaonkar1Author

many thanks !! is it on Adobe Journey Optimiser?

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Community Advisor

Community Advisor

Yes. Reach out to the Adobe team and see if this feature is available as a beta to test & try for your organization.

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