A/B Testing using Adobe Journey Orchestrator | Community

sameernagaonkar1

Solved

A/B Testing using Adobe Journey Orchestrator

Forum|Forum|3 years ago
October 4, 2022
2 replies
3330 views

Hello,

Can we do A/B Testing using Adobe Journey Orchestrator?

Regards

Sameer N

Experience Platform

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by Anuhya-Y

@sameernagaonkar1 using percentage split in condition A/B testing is possible, Check out

https://experienceleague.adobe.com/docs/journeys/using/building-journeys/about-journey-building/orchestration-activities/condition-activity.html?lang=en#percentage_split

Community Advisor

Accepted solution

Community Advisor

@sameernagaonkar1 using percentage split in condition A/B testing is possible, Check out

https://experienceleague.adobe.com/docs/journeys/using/building-journeys/about-journey-building/orchestration-activities/condition-activity.html?lang=en#percentage_split

sameernagaonkar1Author

many thanks !! and is this something you have implemented before? Also can we measure the effectiveness?

Community Advisor

Community Advisor

@sameernagaonkar1 one way to measure the results is via journey flow under journey report , which gives info on the count of the profiles entered in different subsets.

Community Advisor

Community Advisor

@sameernagaonkar1 for now you can use percentage split as Anuhya suggested. Still, I would assume that with future releases A/B testing feature will be available which will be able to handle more complex scenarios and reporting.

sameernagaonkar1Author

many thanks !! is it on Adobe Journey Optimiser?

Community Advisor

Community Advisor

Yes. Reach out to the Adobe team and see if this feature is available as a beta to test & try for your organization.