if the site is english only, do you need to use MSM (and other features that seems to be related tech)? | Community
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jayv25585659
jayv25585659
Level 8
April 22, 2025
Solved

if the site is english only, do you need to use MSM (and other features that seems to be related tech)?

  • April 22, 2025
  • 3 replies
  • 699 views

as above.

I've only worked on English only sites and I do not think I've had to use MSM. Looking at various Adobe.com pages, MSM and translation are always mentioned.

 

Please advice. Thanks!

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Best answer by SantoshSai

Hi @jayv25585659,

If your site is only in English and you don't plan to expand to other languages or regions, IMO, you probably don’t need to worry about MSM (Multi-Site Manager) or translation features. Here is why:

  • MSM is useful when managing multiple sites or versions for different languages or regions. For example, if you want to create a French version of your site or have different content for the UK and US, MSM would come into play.

  • For a single-language English site, MSM isn’t necessary. You can focus on content authoring and managing your site structure without the complexity of multiple languages or country-specific versions.

  • Translation features and related tools are only relevant if you plan to localize your content in the future.

So, if you are just sticking to English, you can skip MSM and translation features for now.

Hope this helps!

Reagrds,
Santosh

3 replies

SantoshSai
Community Advisor
SantoshSaiCommunity AdvisorAccepted solution
Community Advisor
April 22, 2025

Hi @jayv25585659,

If your site is only in English and you don't plan to expand to other languages or regions, IMO, you probably don’t need to worry about MSM (Multi-Site Manager) or translation features. Here is why:

  • MSM is useful when managing multiple sites or versions for different languages or regions. For example, if you want to create a French version of your site or have different content for the UK and US, MSM would come into play.

  • For a single-language English site, MSM isn’t necessary. You can focus on content authoring and managing your site structure without the complexity of multiple languages or country-specific versions.

  • Translation features and related tools are only relevant if you plan to localize your content in the future.

So, if you are just sticking to English, you can skip MSM and translation features for now.

Hope this helps!

Reagrds,
Santosh

Santosh Sai
    Kamal_Kishor
    Community Advisor
    Kamal_KishorCommunity Advisor
    Community Advisor
    April 22, 2025

    @jayv25585659 : Use of MSM is not limited to translation of content into different languages. With this you can re-use master sites which has same content and structure.


    More importantly it leaves room for supporting multi language sites in future and you will not have to re-work on your site structure.

    Please refer this for more information - https://experienceleague.adobe.com/en/docs/experience-manager-65/content/sites/administering/introduction/msm

    thanks.

    S
    ShivamKumar
    Level 4
    April 23, 2025

    Hi Jay,


    MSM is not used for translation only. Suppose if your sites expands internationally, or when there is some shared content that you needs to be managed across multiple sites, you can do it easily with the help of MSM. MSM lets you do below things - 

     

    • You can reuse content across multiple sites or regions.
    • Create multiple language copies and manage them easily.
    • You can rollout changes from blueprint to live copies easily.
    • You can create reusable sites structures with the help of MSM.

      So there are many things that you can do with the help of MSM and if some national business wants to expand international and there website is built on AEM then you can create and manage multiple languages of sites with shared or localized content as needed.

     

      jayv25585659
      jayv25585659Author
      Level 8
      April 30, 2025

      what if there's ZERO chance the company is going to expand to overseas markets. Do I still need MSM?

      S
      ShivamKumar
      Level 4
      April 30, 2025

      You mostly won't need MSM if your site is in a single language and region, and you don't need to manage multiple site copies.

      However, MSM can still be useful in the following scenarios:

      • Multiple Brands – When different brand sites share structure or content.
      • Regional Variants (within one country) – For slight content variations by city, state, or region.
      • Local Sites with Central Control – To manage multiple local sites from a central source.
      • Future Expansion – If you're preparing for potential global rollout.
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