How Adobe Experience Cloud helped powersports company BRP take adventure to the next level | AEM Community Blog Seeding

How Adobe Experience Cloud helped powersports company BRP take adventure to the next level by Adobe Docs

Abstract

In 1937, Joseph-Armand Bombardier patented the first-ever vehicle to travel on snow. Twenty years later, Bombardier launched Ski-Doo, and in the process, created the powersports industry.

Today, BRP continues Bombardier’s legacy of innovation. Growing to become a CA $6.1 billion company, the company’s brands (Ski-Doo, Sea-Doo, Can-Am, and Lynx, to name a few) are powering new adventures on water, on snow, on the road and in the air.

Traditionally, purchasing a powersports vehicle like a snowmobile was done solely in physical stores. Powersports enthusiasts would head to their local dealerships, sometimes multiple times, to ask questions, compare models, and get a demo of vehicles before buying the vehicle at the dealership.

However, in recent years, the industry has seen a shift in consumer purchase behavior as riders are increasingly turning to digital channels for everything from product research to post-purchase interactions like where to find the next great adventure.

Wanting to provide customers with the premium digital experiences they expect of the brand, BRP partnered with Adobe to create a whole new online presence. With Adobe Experience Cloud, BRP is delivering data-driven, tailored digital experiences for new and loyal customers alike.

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How Adobe Experience Cloud helped powersports company BRP take adventure to the next level

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